Why You Should Not Let Your Website Get Old
June 18, 2019
Every business needs a website with proper SEO and responsive design. However, creating the site is just the first step.
After launching your site, you need continual website maintenance to ensure that everything runs smoothly. Regular updates also help keep your site relevant in search results.
Instead of letting your quality website fall further down the rankings, explore the top reasons why you need to keep your website from getting old.
Outdated Sites Start to Lose Their Search Rankings
Age is a factor in search rankings. When search engines evaluate the relevance of webpages for specific search terms, they look at the age of the content.
Older content is less relevant, as it may not contain the latest, most up-to-date information.
To maintain and improve your rankings, you need to perform regular updates. This includes adding new content to your website and updating existing sites.
You may even benefit from a complete website redesign, especially if your site does not use a responsive design. With a responsive design, the pages adapt to the screen size, ensuring that every visitor gets a clean, streamlined experience.
Ongoing Website Maintenance Keeps Your Site Running
When updates occur, some of the features on your site may not work properly or fail to load.
With ongoing website maintenance, you can ensure that your site continues to run as intended. Experienced web developers keep track of updates to programming languages and servers, updating the necessary components on your site as needed.
Dependable Web Support Provides Peace of Mind
Managing your own site adds one more item to your already full list of business tasks. If your site suddenly goes down, you need to stop what you are doing and try to resolve the issue.
Without technical experience, you may spend hours trying to find the cause of the problem. Dealing with a customer support team may take at least 24 hours.
Every minute that your site remains down, you risk losing potential new customers. To prevent this issue, allow professionals to maintain ongoing support.
Dependable web support gives you peace of mind in knowing that your site is always running. If the site does experience a technical glitch or outage, you can rely on these support services to get it back up and running in no time.
Customers May Get Tired of the Same Old Design
Most businesses depend heavily on repeat customers. Without the occasional website redesign, visitors may get tired of looking at the same backgrounds, layouts, and images.
Giving your website a fresh look shows your existing customers that your business is still relevant.
These are just a few of the reasons why you need to modernize and maintain your website. If you are tired of the outdated design on your site, get a hold of us at Site-Forge.
With the help of our website redesign and web support services, you can maintain or improve your search rankings and keep your customers coming back for more. Contact us today for more information about website maintenance and redesign solutions.
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